Fashion e-commerce
Ukrainian clothing brand: UAH 800,000 in revenue from targeted ads
A focused Meta Ads case for a Ukrainian women's clothing brand: audience segmentation, creative testing, retargeting, and scaling without chaotic budget increases.
Start
Initial data
The brand already had a recognizable product and an active Instagram profile, but advertising worked unevenly: part of the budget went to broad audiences without clear segmentation, creatives burned out quickly, and retargeting did not bring enough returning customers.
Solution
What we did
We rebuilt the campaign structure, separated cold and warm audiences, launched creative tests for different buying intents, and strengthened retargeting for users who interacted with the catalogue and social content.
The strategy combined prospecting, retargeting, creative rotation, weekly analysis, and scaling only for ad sets that confirmed sales quality.
We cleaned up tracking logic, grouped audiences by behavior, tested product-focused and lifestyle creatives, then scaled combinations that delivered purchases at an acceptable cost.
Audited previous campaigns and budget waste points
Separated cold, warm, and returning audiences
Launched creative tests by product category and intent
Built retargeting for engaged users and product viewers
Scaled only campaigns with confirmed purchase quality
Audience
Audience we worked with
We worked with several audience layers: cold interest-based audiences, lookalikes from engaged users, warm Instagram and website visitors, and users who interacted with product content but did not purchase yet.
Cold fashion-interest audiencesEngaged Instagram audienceWebsite visitors and product viewersRetargeting for users close to purchase
Creatives
Creatives
Creative tests focused on product clarity, outfit combinations, seasonal demand, and social proof. The strongest creatives showed the product in real use and explained the offer quickly.
Final
Results
The campaign reached UAH 800,000 in revenue over 3 months with controlled spend and a clearer understanding of which audiences and creatives drive purchases.
Insight
Conclusion
The main growth came not from simply increasing the budget, but from separating audiences, rotating creatives on time, and scaling only validated ad combinations.
Next step
Want a clear advertising system for your e-commerce brand? Let's review your funnel and find the first growth points.
We will show what lead forecast and budget are realistic for your niche.